For most people, the word “gaming” means controllers and consoles long before they start thinking of smartphones. Even a casual gamer will think in the same way, making it quite surprising for most when user statistics and revenue is placed before them. According to several researchers, the global gaming markets, when it comes to smartphones, will surpass console gaming in 2018, making up an incredible 23% of the $109 billion industry to 31% by consoles. By 2020, researchers believe that smartphone gaming will claim 40% of the market, while consoles will only have 25%, allowing mobile gaming to make over $60 billion on its own.
Impact of Mobile Gaming
At the most recent E3 Expo, reporters asked several gamers to comment on the mobile gaming industry, and their responses were very similar. They stated that mobile gaming is quite casual and that its success as a serious platform for serious games will greatly depend on the power and development of smartphones. The low processing power and small screens are the only factors that are currently holding the smartphones back. However, it continues to expand as an industry. The iOS Apple Store managed to generate 75% of revenue through mobile gaming, while people tend to spend more than 40% of their mobile app time on mobile games.
The primary reason for this is that there are loads more casual gamers as oppose to gamers with consoles. When workers have an hour to kill while they are commuting, and have a smartphone in their hands, the uptake of distraction, throwaway, and inexpensive games sky-rocket. Candy Crush Saga is a perfect example of this. Those that do pay for mobile games tend to spend around $25 every month. This might not look that significant at first, but with more than 350 million users, it’s easy to understand why mobile gaming is becoming such a booming success.
The Next Level for Mobile Gaming
For mobile gaming to advance to the next level for serious gamers, it needs to develop technologically and ambitiously. Puzzle games are undoubtedly the most popular type of mobile game at the moment, and the mobile industry will be required to diversify in order to grab their projected audience. Once the mobile devices become more powerful, mobile game designers will stop seeing a distinction between a video game and a mobile game.
Pokemon Go is a prime example as it requires a level of commitment from the player which is much closer to that of console gaming. Another factor that made this game so immensely popular is the fact that its absolutely free which leaves one to wonder if the game would have been so popular if it came with a price tag. At this point, it is quite difficult to imagine a mobile gaming experience that comes close to console gaming. Serious gamers will continue to dismiss gaming on mobile devices due to the screen size and processing power. However, the mobile gaming market continues to grow, and they will eventually figure out a way to get serious gamers too.