Shocking news was confirmed today by executives at Electronic Arts, noting that Vince Zampella will take priority leadership of the Dice Studio in Los Angeles. This comes after EA purchased Danger Close Games in 2013, immediately rebranding themselves as Dice LA. Acquisition rights came after Medal of Honor: War Fighters, which performed less than admirably to investors. Since Dice Los Angeles began operations, they’ve assisted in the development of three Battlefield titles and Star Wars: Jedi Fallen Order. The revelation that Vince Zampella would be heading this studio first broke through the Los Angeles Times, with EA quickly confirming the rumours shortly afterwards.
Vince Zampella will remain as the Chief Executive Officer and Co-Founder of Respawn Studios, which develops the Titanfall and Apex Legends series. His priorities for the next twelve months remain with Dice LA, who is rumoured to be creating an original property that will be similar in context to Star Wars: Jedi Fallen Order. This would mark the first new IP from Dice Studios in more than a decade.
Vince Zampella noted that his first actions as the Chief Executive Officer for Dice LA would be to rebrand their image. Instead of being a subsidiary, Zampella wants this development studio to become a formidable destination where designers can grow their content. He noted that the branding maintained with Dice Stockholm could not be managed in the United States market. He expressed that the Stockholm division has accepted this fact, allowing him to take reigns over the rebranding phase.
The New IP
Electronic Arts in their confirmation announced noted that Dice Los Angeles would be developing a new game. However, this confirmation didn’t mention if it’ll be from a previous existing franchise or under a new international property. The CSO for EA noted that she believes Zampella has the talent required to guide this studio into greatness. Laura Miele expressed that over time, they will maintain a formidable studio that represents creativity and innovation. If these hopes and dreams become a reality, then Dice LA could become one of the most significant development studios in North America.
Vince Zampella guaranteed reporters that the direction maintained for Dice LA’s rebranding would be exclusive to themselves, meaning it won’t relate to Dice Stockholm or Respawn Entertainment. There are some concerned that Zampella would have the required energy to operate two studios, with his time being spent managing potentially thousands of employees and hundreds of projects.